Adital Ela is an industrial designer and impact driven entrepreneur specializing in the field of design for sustainability. Founder and CEO of CRIATERRA EARTH TECHNOLOGIES (, holds a BA in industrial design from the Holon Academic Institute of Technology (HIT) and a Masters of Design from the ‘Man and Humanity’ Masters program at the Design Academy Eindhoven.

CRIATERRA develops eco-innovative materials that are as strong as concrete and yet create only 5% of its environmental imprint. CRIATERRA’s novel Earth Technologies are scientifically designed to perform in a wide range of applications, embody the vision of a circular economy and are 100% natural & recyclable. CRIATERRA is currently launching its biophilic collection of wall tiles (B2B).

Adital is a TEDfellow, Switcher, Senior sustainability design lecturer, former Board Member of O2 Global Network. Adital regularly speaks at sustainability related conferences as well as impact driven entrepreneurship events.

Adital Ela – CEO Criaterra Tech

Daniel Goddemeyer is an interdisciplinary researcher and designer who explores our future relationships with technology through research, experiments and product applications.

He is the principal of OFFC, a New York City based research and design studio, that works with global brands, research institutions and start-ups to explore new product applications for today’s emerging technologies.

With his own research and his MFA class at the School of Visual Arts he explores how the increasing proliferation of these technologies in our future lives will transform our everyday interactions.

Throughout his career, he has taken a key or leading role on a wide variety of projects for agencies such as Antenna Design, Future Farmers, ReD Associates and IDEO.

For his work he has received several distinctions and awards from the Art Directors Club, the Red Dot Award, the German Design Price, the Kantar Information is Beautiful award and the Industrial Designer Society of America.

His work has been exhibited internationally at the Westbound Shanghai Architecture Biennial, Data in the 21st century exhibition at V2 Rotterdam, Data Traces Riga and the Big Bang Data exhibition at London’s Somerset house among others.

Daniel Goddemeyer Principal, OFFC

V. Michael Bove, Jr. holds an S.B.E.E., an S.M. in Visual Studies, and a Ph.D. in Media Technology, all from the Massachusetts Institute of Technology, where he is currently head of the Object-Based Media Group at the Media Lab, and co-directs the consumer electronics working group CE2.0. He is the author or co-author of over 100 journal or conference papers on digital television systems, video processing hardware/software design, multimedia, scene modeling, visual display technologies, and optics.

He holds patents on inventions relating to video recording, hardcopy, interactive television, medical imaging, and holographic displays, and has been a member of several professional and government committees. He is co-author with the late Stephen A. Benton of the book Holographic Imaging (Wiley, 2008). He is on the Board of Editors of the SMPTE Motion Imaging Journal, and has served as SMPTE's Education Director. He served as general chair of the 2006 IEEE Consumer Communications and Networking Conference (CCNC'06) and co-chair of the 2012 International Symposium on Display Holography. Bove is a fellow of the SPIE and of the Institute for Innovation, Creativity, and Capital. He was a founder of and technical advisor to WatchPoint Media, Inc. and served as technical advisor to One Laptop Per Child (creators of the XO laptop for children in developing countries).

V. Michael Bove, Jr., Head Object Based Media Group, MIT Media Lab

Xiangyang Xin, Dean, SOD, Jiangnan University, China

Xiangyang Xin, Professor and Dean, School of Design, Jiangnan University, Wuxi, China. Xin holds a PhD in Design from Carnegie Mellon University with research interests in interaction and service design, cultural studies, and product development. He looks at how design, both professionally and philosophically, contributes to transformations of lifestyles, businesses and societies. His professional practices cover a variety of industries, served for professional communities including the CIDA, IDSA, IXDC and IXDA, worked with partners including Efficiency Unit of Hong Kong Government, P&G, Changhong, Huawei, Tencent, ASTRI, Philips etc.

Besides starting the first postgraduate program of Interaction Design in greater China at Hong Kong Polytechnic University in 2007, Xin has organized series of conferences on interaction design for China. He has recently completed a five-year conference series “Redesign Design Education” in China. Xin has just initiated a non-profit organization,ATOT, Association of Technology and Organizational Innovation, which aims to bring design thinking into the early stages of decision making on transformation technologies to organization developments. His contributions has been recognized and awarded as “Future Voice of Interaction Design 2015” by IXDA, 2014 “Silver Metal of Contribution to Design” by Dragon Design Foundation, and 2013 “10 Best Industrial Design Educators of China” from Chinese Industrial Design Association,etc.

Younghee Jung,

UX Researcher, Facebook, London

Younghee Jung is a seasoned cultural explorer and observer, working for global technology companies like IBM, Oracle, Nokia, Microsoft over 18 years, running design research and experimental projects on how people utilize, interact with, and behave over digital communication media around the world. Younghee’s work has largely centred on developing insights, prototypes, and exploratory concepts to affect product roadmaps and prepare team’s mindset for the potential user experience of, or side effects of upcoming technology. Previously a nomadic worker in Seoul, Pittsburgh, New York, Redwood City, Helsinki, Tokyo, Bangalore, she is currently settled in London as her new adopted home, working as UX researcher for Facebook.


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